As we all know the internet is becoming a huge part of the outdoor industry. Magazine and TV advertising is great but in today’s day and age more and more companies and products are making a name for themselves because of the internet and blogging.

I don’t want to go on a long tangent about this topic but I want to give you a quick outline of why blogs and the internet are something you may want to look into if you want to be known in the industry or have a company or product that you want to get out there.

One of my clients, www.rocketryan.net, uses the front page of his website as a blog. He shares quick updates about his recent trips as a Pro Rodeo Clown to keep all the fans involved!

Content is Key
The more content you have out there the higher the chance somebody will see it or read it. If you are someone looking to promote yourself in the Industry, a blog (website) is the quickest, easiest way to show someone what you are all about. It gives you a chance to put plenty of content or pictures on your website where people can see it. Also, content is very important because key words and information is one major aspect that search engines use for rankings. Content is key but quality content is what you need.

Instant Information
One reason why Facebook and Twitter are so huge is because it gives people new information instantly. (I will go more in-depth about Facebook and Twitter down the road and how it is another way to promote or advertise.) A blog allows you to go on and post anything you want, when you want! I know that I am always looking online for the newest, coolest information about products, with your own blog you can do just that. You can create a buzz and more importantly keep people coming back to your website or blog as you continue to post up to date info.

Another client of mine, www.elk101.com, uses their blog to share great elk hunting tips, tactics, and stories along with some contests to keep fans involved.

Those are 2 key topics you may want to think about as you look to promote yourself or anything on the internet. Yes, there are many other important things to consider but I feel if you can cover Content and Instant Information you will be well on your way to success.

Quickly, I want to give you an example of a great blog that is definitely promoting a product and at the same time is promoting a handful of great outdoorsman.

Visit:

http://athleteshunt.underarmour.com/

As you can see Under Armour is really pushing the Outdoor side of their Performance Apparel, but the 2 things that I see that they are making a priority is content and always keeping it updated. Having a great face in the industry like Cameron Hanes doesnt hurt either! They have great stories and great pictures to go with each story, making this a blog that I check once a day personally.

Well, its time for me to head into the mountains for a couple days and see if I can fill my fall black bear tag here in Montana. Please come back often for more useful Internet Marketing information and how it can be used in the Outdoor Industry.

Comments Off   |   Posted in Blog June 21, 2010

Comments are closed.